Add Conversion Elements

1. Before connecting your Google Tag Manager with Eventeny, you will need to create & publish the elements to your Eventeny event that you want to track conversions and interactions for.
   
   The integration between Eventeny and Google Tag manager currently supports tracking for the following elements. Click on each to learn more about how to set them up:
   
   
   1. • Tickets
      • Artist, vendor, and exhibitor applications 
      • Volunteer applications
      • Sponsor applications
      • Other applications 

Publish the Event

1. To successfully connect Eventeny with Google Tag Manager, your event must first be published. Before publishing, double-check that all of your tickets and applications are set to “Live.”
   
   On your event dashboard, you should see two big red buttons at the bottom left and right of your screen that says, "Publish Event" or "⚠ Publish Event to Eventeny."
   
   When you are ready, go ahead and click that button! Learn more about publishing your event here. 
   
   
   
   

Add Google Tag Manager ID 

1. Scroll down the left sidebar menu of your event dashboard until you reach "Other actions," the second-to-last tab above "Preview." Click the dropdown and choose "Settings."
   
   
   
   

2. To integrate, click the "✎ edit" button on the right, enter your Google Tag Manager ID, then click "✔ Save" when done.

   
   
   
   
   
   

Setting Up Google Tag Manager

1. Set up the variables associated with the tags for which you’d like to implement tracking. Please see the above guide for configuration.
   
   
    
2. Add a trigger for the event names you’d like to track. Please use the guide above to configure the appropriate name associated with the conversion trigger.
   
   
   
   
3. Create a tag that references your measurement ID. This will be used as a reference by Google Tag Manager when configuring GA4 event tags.
   
   
   
   
4. Create tags for each custom conversion you’d like to track, connecting the data layer variables added in set two as event parameters following the picture guide below:
   
   
   
   

5. Below are the event triggers and associated parameters that fire across various actions on Eventeny. These events can be used to track conversions, behavior, and engagement using Google Tag Manager:
   
   
   
   

   Available Tags, Trackable Variables, & Associated Trigger Names

   The following table outlines the tags currently available for tracking user behavior on the platform, along with the variables passed with each tag and the associated trigger names used in our event tracking system.
   
   

   Available Tags	Variables	Trigger Name
   Ticket added to cart	event number_of_tickets	ticket_add_to_cart
   Ticket purchased	event currency transaction_total tickets	ticket_purchase
   Vendor application started	event application_title application_completed	application_add_to_cart
   Vendor application completed	event application_title application_completed	application_purchase
   Sponsor application started	event sponsor_title sponsor_completed	sponsor_add_to_cart
   Sponsor application completed	event sponsor_title sponsor_completed	sponsor_purchase
   Volunteer application started	event volunteer_title volunteer_completed	volunteer_add_to_cart
   Volunteer application completed	event volunteer_title volunteer_completed	volunteer_purchase

    

6. To track user actions on Eventeny, you’ll need to create a separate trigger for each of the following event names in Google Tag Manager:
   
   
   
   

   • ticket_add_to_cart
   • application_add_to_cart
   • sponsor_add_to_cart
   • volunteer_add_to_cart
   • ticket_purchase
   • application_purchase
   • sponsor_purchase
   • volunteer_purchase

    

7. This is the tag that references your measurement ID and will be used as reference by GTM when configuring GA4 Event tags.
   
   
   
   
8. Create tags for each custom event with data layer variables added as event parameters following the picture guide.
   
   
   
   
   

   Custom GTM Tags with Data Layer Variables

   Create tags for each custom event using the data layer variables shown below. These should be added as event parameters when setting up your tags in Google Tag Manager, following the picture guide provided above. 
   
   

   Event Name	Trigger(s)	Data Layer Variables
   ticket_add_to_cart	ticket_add_to_cart	event number_of_tickets
   application_add_to_cart	application_add_to_cart	event application_title application_completed
   sponsor_add_to_cart	sponsor_add_to_cart	event sponsor_title sponsor_completed
   volunteer_add_to_cart	volunteer_add_to_cart	event volunteer_title volunteer_completed
   ticket_purchase	ticket_purchase	event currency transaction_total tickets
   application_purchase	application_purchase	event application_title application_completed
   sponsor_purchase	sponsor_purchase	event sponsor_title sponsor_completed
   volunteer_purchase	volunteer_purchase	event volunteer_title volunteer_completed